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October 01.2025
3 Minutes Read

Discover How Hasbro's New Montreal Studio Will Transform Dungeons & Dragons Gaming

New Hasbro studio in Montreal will produce Dungeons & Dragons video game

Hasbro Expands Footprint in Montreal’s Thriving Gaming Scene

With a rich background in the entertainment industry, Hasbro is making a significant investment in Montreal by opening a new video game studio dedicated to the iconic Dungeons & Dragons franchise. This move reflects not only the company's commitment to expanding its capabilities in the digital space but also the growing importance of Montreal as a hub for gaming and digital innovation.

Why Montreal? Unmatched Talent and Opportunities

Hasbro's decision to establish its studio in Montreal is largely influenced by the city's robust talent pool. Dan Ayoub, the newly appointed head of the Montreal office, highlighted the uniqueness of Montreal, pointing out that "there’s a density of talent that doesn’t exist anywhere else". The city boasts around 250 studios and approximately 15,000 professionals in the gaming industry, making it an ideal locale for Hasbro's new venture. This talent abundance is essential for crafting the immersive experiences and compelling narratives that Dungeons & Dragons is known for.

The Benefits of Quebec’s Multimedia Tax Credit

Beyond talent, the advantageous financial climate, including Quebec's tax credit for the multimedia sector, played a crucial role in Hasbro's decision. Ayoub acknowledged that while other cities might offer incentives, few can match the local talent pool. The tax credits enable companies to create jobs more feasibly, thereby leading to the creation of about 200 new positions at the Montreal studio. This investment will not only boost employment in the area but also reinforce Montreal's status as a key player in the global gaming landscape.

Impact of the Expansion Amidst Industry Challenges

The gaming industry, having faced challenges in the last couple of years, is witnessing a shift as companies like Hasbro ramp up efforts to adapt and thrive. Despite the overall industry slowdown, Ayoub expresses optimism about the new studio. "We want to start hiring right away," he said, reflecting the enthusiasm surrounding this venture and the anticipation of integrating new talent into a vibrant creative environment.

Future Prospects for Dungeons & Dragons

As this new studio gears up for operations with a projected opening in the summer of 2026, it promises to contribute significantly to the Dungeons & Dragons universe. Players can expect fresh content and innovations that build on the franchise's storied history while leveraging cutting-edge technology to create interactive storytelling experiences. The growth of digital games could also lead to enhanced opportunities for expanding the franchise into new media formats, further engaging audiences.

Conclusion

Hasbro’s establishment of a studio in Montreal not only underscores the city’s influential position in the gaming industry but also sets the stage for a bright future for the Dungeons & Dragons franchise. This investment reaffirms the potential of digital games to craft engaging narratives and foster a creative ecosystem. As the new studio hires talent and begins development, enthusiasts can look forward to exciting new developments in the world of Dungeons & Dragons. If you're a fan or just intrigued by gaming, keep an eye on what’s next from this innovative hub.

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